Trustworthy • Experienced • Purpose Driven

Real-World Expertise.
Affordable Results
for Your Business.

PurposeCrowd brings together experienced professionals — people who have spent careers delivering enterprise transformation — now dedicated to helping SMBs succeed with technology, affordably and with integrity.

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45+
Years Experience
100%
Client Focus
Mid
Market Focus
SMB
Affordable Rates
PurposeCrowd
The PurposeCrowd Promise
Uncompromising Trust & Honesty
We tell you what you need to hear. Our reputation is built on integrity, not just billing hours.
Decades of Proven Experience
Seasoned industry veterans who have lived through every challenge — now sharing that wisdom with you.
Your Success Is Our Purpose
Rates are not our driving force. Ensuring your technology investment delivers real value is.
AI-Powered Methodology
ProjectDNA brings the latest AI to your project — structured methodology meets intelligent automation.
Why Choose Us

Different by Design

We didn't start PurposeCrowd to maximize revenue. We started it because experienced professionals have a unique responsibility — and opportunity — to give back by helping businesses succeed.

We've Done It Before

Not theory — real-world experience leading ERP implementations, managing change, and driving measurable outcomes at the world's largest companies. Now we bring those skills to you.

Affordable for SMBs

Enterprise methodology shouldn't be only for enterprises. Our rates reflect our purpose — to make quality transformation accessible to the businesses that need it most and can't afford to fail.

People Over Process

Technology implementations fail because of people, not technology. We prioritize change management, organizational readiness, and user adoption — ensuring your investment actually gets used.

What We Do

Comprehensive Transformation Services

End-to-end services covering every phase of business transformation — from strategy through execution and beyond.

Business Process Improvement

Optimize operational efficiency through data-driven analysis and strategic process redesign, delivering measurable cost savings and performance gains.

Future State Development & Strategy

Craft comprehensive strategic roadmaps aligned with your business vision, ensuring sustainable competitive advantage and long-term growth.

Human Change & Organizational Readiness

Drive successful change through proven methodologies that prepare, engage, and empower your workforce for seamless transformation.

Advisory & Program Management

Executive-level guidance and comprehensive program oversight to ensure on-time, on-budget delivery of your most critical initiatives.

Technology Implementation & Integration

Execute complex technology solutions with minimal disruption, ensuring seamless integration with existing systems and rapid value realization.

AI-Assisted Project Management

Leverage ProjectDNA's AI engine to generate user stories, identify gaps, and keep your project on track — from day one through go-live.

Learn About ProjectDNA
Geoff Hicks
Founder & Principal Consultant
45+
Years Experience
Meet the Founder

Geoff Hicks

With over four decades of hands-on experience leading business transformation across enterprises and mid-market companies alike, Geoff founded PurposeCrowd on a simple conviction: experienced professionals who have "been there and done that" have a responsibility to help smaller businesses succeed — without charging them enterprise prices.

Having led ERP implementations, organizational change initiatives, and complex technology integrations across manufacturing, financial services, healthcare, and logistics — Geoff brings a pragmatic, honest approach. He will tell you what you need to hear, help you avoid costly mistakes, and ensure your team actually adopts the tools you invest in.

  • Business Process Optimization & Re-engineering
  • ERP Implementation Leadership (SAP, Oracle, Microsoft Dynamics)
  • Change Management & Organizational Readiness
  • Program Management Office (PMO) Establishment
  • Strategic Planning & Future State Development
  • AI-Powered Methodology (Creator of ProjectDNA)
Our Flagship AI Platform

Walk Into Your Next Project
With the Methodology Already Built

ProjectDNA is our AI-driven project management platform — a comprehensive methodology library that gives consultants and clients a structured, intelligent starting point for every engagement. No more blank pages. No more reinventing the wheel.

Pre-built methodology — 16 value streams, 464 process boxes, 1,402 library stories and 3,771 acceptance criteria ready to use
AI-generated user stories — Claude AI analyzes your process boxes and generates detailed, testable user stories instantly
Interactive flowchart — Visual value stream maps with drag-and-drop editing and real-time collaboration
Fit-gap acceleration — Evaluate requirements against a proven library from day one, not month three
Keep IP in-house — Your methodology stays with you long after the project ends
Learn More Request a Demo
16
Value Streams
464
Process Boxes
1,402
Library Stories
3,771
Acceptance Criteria
ProjectDNA
"The fastest path from project kickoff to a fully scoped, AI-validated methodology — built on 45 years of real-world experience."
Request Your Demo
Join Our Professional Network

Retired? Maybe.
Done? Not a Chance.

If you spent your career building enterprise-level expertise and still have the drive to use it — PurposeCrowd was built for you. We connect seasoned professionals with SMBs who desperately need real-world guidance they could never otherwise afford.

Flexible engagements. Meaningful work. A community of peers who share your values. Backed by ProjectDNA so your experience is amplified by the best AI technology available.

Tell Us About Yourself
Who We're Looking For
ERP implementation and project veterans
Change management and organizational readiness leaders
Operations, supply chain, and finance executives
IT strategy and enterprise architecture professionals
Program managers with deep cross-industry experience
Anyone with 15+ years of real-world implementation experience

Not fully retired? That's fine too. We work around your life.

Ready to Start Your Transformation?

No pressure. No sales pitch. Just an honest conversation about your goals and whether we can help.

Let's Talk Request ProjectDNA Demo